The blog for studio owners

The Unfurling

Growth happens one small turn at a time. Here’s where I write about building a studio that supports your life, and becoming more yourself along the way.

Grab your favorite beverage and stay a while.

Studio Business Coach Cathy Fitzgerald sitting on a white couch writing in a notebook
closeup of Cathy Fitz Coaching writing Let's Dance, the Thriving Studio Method in her notebook

Keep reading

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Coping with Change: Resilience Strategies for Mid-life Women

Life transitions in midlife, like divorce, retirement, an empty nest, or evolving health challenges, can leave us feeling lost, questioning our identity, and uncertain about the future. However, these challenges also offer powerful opportunities for growth and self-discovery. Building resilience is key to not only surviving these changes but thriving through them.

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10 Hidden Energy Drains Stealing Your Midlife Mojo (And How to Get It Back!)

As midlife women, we often blame our fatigue on age or hormones, but there are hidden energy thieves lurking in our daily lives. From digital distractions to postponed dreams, discover the 10 surprising drains on your energy and learn practical solutions to reclaim your natural vitality. Includes a simple energy audit to help you identify and fix your personal energy zappers.

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Hi, I’m Cathy.

I’ve spent more than 30 years building businesses: a dance studio that grew to more than 900 students, photography businesses in two states, and years managing payroll and people in the corporate world before that.

Today I’m a certified life coach and studio business coach. I help dance, yoga, Pilates, martial arts, and creative studio owners build the business side with real strategy and the mindset to make it stick, so their studio supports their life instead of taking it over.

Studio Business & Midlife coach Cathy Fitzgerald sitting in chair and smiling at camera