Insights for Studio Owners and Women in Midlife

Stories, guidance, and practical tools to support your growth in business and in life.

Featured Articles

Inspiration Cathy Fitzgerald Inspiration Cathy Fitzgerald

Back-to-School Energy for Adults: How to Refocus and Finish the Year Strong

Fall isn’t just for kids going back to school—it’s a season that invites all of us to reset, refocus, and finish the year strong. After the slower pace of summer, September through December often become the most productive months of the year. With new routines, fresh energy, and small steps done consistently, you can make meaningful progress without burning out.

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Inspiration Cathy Fitzgerald Inspiration Cathy Fitzgerald

Coping with Change: Resilience Strategies for Mid-life Women

Life transitions in midlife, like divorce, retirement, an empty nest, or evolving health challenges, can leave us feeling lost, questioning our identity, and uncertain about the future. However, these challenges also offer powerful opportunities for growth and self-discovery. Building resilience is key to not only surviving these changes but thriving through them.

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Cathy Fitzgerald Cathy Fitzgerald

10 Hidden Energy Drains Stealing Your Midlife Mojo (And How to Get It Back!)

As midlife women, we often blame our fatigue on age or hormones, but there are hidden energy thieves lurking in our daily lives. From digital distractions to postponed dreams, discover the 10 surprising drains on your energy and learn practical solutions to reclaim your natural vitality. Includes a simple energy audit to help you identify and fix your personal energy zappers.

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Inspiration Cathy Fitzgerald Inspiration Cathy Fitzgerald

The Whisper You've Been Ignoring: 7 Steps to Move Past Fear

What if you took that step you've been dreaming of? The one that makes your heart beat faster?

As midlife women, we often push our desires aside, telling ourselves 'maybe next year' or 'when I have more time.' But being 'wild' doesn't mean climbing Everest—it means listening to that quiet voice pointing you toward joy.

What if it all works out?

I'm sharing 7 steps that helped me move through fear to find unexpected joy, plus a free Fear-to-Action Worksheet to start your journey.

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Inspiration Cathy Fitzgerald Inspiration Cathy Fitzgerald

Spring Cleaning for Midlife: Clearing Space for What Matters Most

Spring cleaning goes beyond dusty shelves. Join me as I share how fitting my life into a RAV4 taught me about freedom through letting go. Discover practical frameworks for decluttering your space, calendar, energy, and limiting beliefs. Create room for what truly matters in this vibrant midlife chapter with simple, actionable steps for renewal.

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Hi, I’m Cathy.

I’m a studio business coach, midlife life coach, and long-time entrepreneur based in Traverse City, Michigan. I help dance and yoga studio owners create sustainable success, and I support women in midlife who want clarity, confidence, and direction in their next chapter.

Studio Coaching
Life Coaching
Studio Business & Midlife coach Cathy Fitzgerald sitting in chair and smiling at camera