Based in Traverse City, Michigan — Serving Clients Online Everywhere

Studio Business Coaching for Dance & Yoga Studios

Clarity, confidence, and sustainable growth through personalized studio business coaching — so you can strengthen your systems, lead with confidence, and build a studio that supports your whole life.

Book a Discovery Call

Based in Traverse City, Michigan — Serving Clients Online Everywhere

Studio Business Coaching for Dance & Yoga Studios

Clarity, confidence, and sustainable growth through personalized studio business coaching — so you can strengthen your systems, lead with confidence, and build a studio that supports your whole life.

Book a Discovery Call

Studio owners who want more clarity, ease, and sustainable growth — without feeling pulled in a hundred directions.

If you want stronger systems, better retention, clearer leadership, and more space in your schedule, you’re in the right place.

Who This Studio Business Coaching Is For

Cathy Fitz, studio business coach for dance and yoga studios, working at her desk

I understand the reality of studio life — I built a 950-student dance studio and ran a thriving photography business. I know the pressure and the passion behind creative businesses, and my mission is simple: to help studio owners thrive.

Not sure if this is the right fit?

Let's Talk

The Sustainable Studio Growth System™

A clear, grounded framework designed specifically for studio owners who want long-term stability, stronger leadership, confident decision-making, and systems that make their business feel lighter and more aligned.

This is the foundation of my studio business coaching — and the structure we move through together.

  • RESET

    Reconnect with why you started.


    Pause, reflect, and get clear on what’s working, what’s not, and what truly matters now — so you can stop reacting to fires and start leading with vision.

  • SYSTEMIZE

    Build systems that support sustainable growth.


    Strengthen your pricing, understand your financials, streamline your operations, and put simple, repeatable systems in place that keep your studio running smoothly. This also includes a personalized website audit on Loom.

  • ATTRACT

    Bring in aligned students — and keep them.


    Clarify your message, strengthen your marketing, and build retention and onboarding processes that help students stay connected and inspired.

  • LEAD

    Lead with clarity and confidence.


    Set healthy boundaries, make empowered decisions, and build a team that supports your vision — so the studio runs smoothly, even when you’re not there.

  • THRIVE

    Thrive with a sustainable studio.


    Grow with intention, guided by strategy, systems, and support that give you more freedom, spaciousness, and joy inside your business and your life.

Why I’m the right coach for creative studio owners

I know what it’s like to love your craft and still feel stretched thin, underpaid, or unsure how to make the business side work.

I’ve lived it — building a 950-student dance studio, running a successful photography business, and helping open a yoga studio. I’ve navigated the long hours, full schedules, and the pressure to keep everything running.

Now I help studio owners create sustainable growth with clear, practical strategies that protect your art and your income — without burning out.

What You Can Expect Through Studio Business Coaching

Clear direction

  1. Stronger systems

  2. Sustainable financial planning

  3. Better retention + enrollment

  4. Confident leadership

  5. A team that supports your vision

  6. More time + energy

  7. A studio that aligns with your whole life

Cathy Fitzgerald studio business coach smiling at her laptop while working at the table

Curious what this could look like for your studio?

Book a Call

What’s Included in Studio Business Coaching

Personalized support for your studio’s specific goals, challenges, and season.

glass desktop with hand writing in journal, laptop, coffee and phone

You’ll receive:

  • Private 1:1 coaching

  • Deep-dive studio assessment

  • Clear strategy for growth + retention

  • Leadership + team communication support

  • Messaging + marketing clarity

  • Pricing + revenue guidance

  • Tools, resources, and recommendations

  • A personalized website audit recorded on Loom with clear recommendations to strengthen clarity and conversions

  • Full support through the Sustainable Studio Growth System™

Real Stories. Real Transformation

  • "With Cathy’s guidance, I increased my membership numbers, revamped my website, set up automated emails, and even started waitlisting some of my classes (a milestone I never thought I’d hit so soon!). My social media presence is stronger than ever, and my Google reviews are steadily growing—all thanks to her support and accountability."

    Kelly Stiglich/Living Beyond Yoga

  • "I can't recommend Cathy enough! Her professionalism, responsiveness, and stunning work truly sets her apart. What truly amazes me about Cathy is her lightning-fast turnaround time! Every request was swiftly addressed, and the results exceeded my expectations every time. Cathy has a remarkable ability to bring ideas to life with finesse and creativity."

    Johannah/Dharamsala TC

  • "Working with Cathy Fitzgerald over the past 6 months has been nothing short of transformational. From day one, she brought clarity, energy, and a strategic mindset that helped me not only reach my business goals—but completely crush them."

    Kelly Stiglich/Living Beyond Yoga

  • "I hired Cathy to help create a new website for me and a strategy for how to launch a new part of my business. Cathy went above and beyond with research for what would be the best path."

    Jenna/Be Well With Jenna

  • "What’s been especially helpful in working with Cathy is having someone to bounce ideas off of, to collaborate with, and to hold me accountable. She has a wealth of knowledge in various areas and can help guide you through whatever you’re trying to overcome. If you’re considering working with a life coach, I highly recommend Cathy Fitzgerald."

    Tara Langdon

  • "Cathy has been instrumental in helping me identify important goals for myself, set them into motion, keeping me accountable, and showing me how to sustain them over time. Her relatable life experiences and calm demeanor made working with her easy. I can fully recommend her programming for anyone needing some assistance in getting out of a rut or needing to break through to that next level in life!"

    Laura Hartman

Picture Your Studio With More Space to Breathe.

Imagine a studio where your systems support you, your schedule feels doable, and you have the energy to focus on the work you love most.


That’s the kind of sustainable growth we’re working toward together.

Ready to Strengthen Your Studio?

Let’s create sustainable growth, stronger systems, and confident leadership — so your studio can support your whole life.

Book a Call