STUDIO BUSINESS COACHING + TRANSFORMATIONAL LIFE COACHING
Full Classes.
Steady Income.
A Life Outside the Studio.
For dance, yoga, pilates, martial arts, photography, and creative studio owners ready to stop guessing and build something that lasts.
Here's What Changes When the Business Side Finally Works.
You do the work you love. While the systems behind the scenes actually support you.
You stop reacting to fires. Because there's a real plan in place instead.
You step away on a Tuesday. Because you built a studio that runs without you holding it together.
INTRODUCING
The Thriving Studio Method
Five core areas.
Built around your studio,
your goals, your life.
Every studio is different. Every owner is at a different stage. That's why this isn't a course or a template. It's 1:1 coaching built on a proven framework, combining 30 years of real business experience with transformational life coaching because the shift from where you are to where you want to be takes more than a plan.
REFOCUS
Before we build anything, we make sure we're building on solid ground. This is where we slow down, reconnect with your values and vision, and get clear on what's actually working and what isn't. Every strong studio starts here, with the foundation on which everything else will stand.
✦ Clarify your values, vision, and mission so every decision has a foundation
✦ Examine the mindset behind how you lead and make decisions
✦ Get clear on where your studio is now and where you actually want it to go
SYSTEMIZE
This is where the business side gets built. We create the SOPs, systems, and structures that let your studio run without you holding everything together. We look at your numbers, pricing, and enrollment and retention procedures, so you have a strong foundation.
✦ Build the SOPs and systems that let the studio run without you in the middle of everything
✦ Get clear on your numbers, pricing, and what's actually profitable
✦ Create enrollment and retention procedures so students find you and stay
ATTRACT
With your systems in place, we focus on filling your classes and keeping them full. This isn't about pushing harder or doing more marketing. It's about getting clear on your message, creating an experience families want to be part of, and building a studio that markets itself through the stories people tell about it.
✦ Clarify your message so the right families recognize your studio as home
✦ Build marketing and enrollment strategies that keep classes full
✦ Create an experience so good that referrals happen naturally
LEAD
As the studio grows, how you lead becomes everything. Step fully into your role as CEO. Lead with clarity, make confident decisions, and build a team that carries your mission without you being in the middle of everything.
✦ Build a studio culture rooted in your values
✦ Hire, train, and support teachers who carry your mission
✦ Communicate clearly and set boundaries that actually hold
THRIVE
This is where it all comes together. We build the rhythms, boundaries, and long-term strategies that let you run a studio you actually love. Not by doing more. By doing what matters, on purpose, in a way that supports your whole life.
✦ Design weekly rhythms that energize instead of deplete you
✦ Recognize burnout before it starts and build in prevention
✦ Grow your studio with intention so it supports your whole life
How It Works
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Book a time that works for you and I'll send a short questionnaire to help you think through what you most want to cover. Then we'll get on a call and talk about your studio, your goals, what's working well, and the challenges you're facing right now. It's a chance for us to get to know each other and explore whether coaching might be a good fit. No pressure. No sales pitch.
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If it feels like a good fit, we'll schedule a second conversation to discuss coaching in more detail. I'll answer your questions, explain how the process works, review investment options, and help you determine whether it's the right next step for you and your studio.
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There is no one-size-fits-all approach. Using The Thriving Studio Method™ as our foundation, we'll create a personalized coaching plan based on your goals, challenges, and opportunities.
Together, we'll focus on the areas that will make the biggest difference in your business and your life, from leadership and profitability to systems, retention, marketing, and sustainable growth.
The goal isn't just a better business. It's a profitable, sustainable studio that supports your life, not one that consumes it.
What makes me different?
Before I was a coach, I was exactly where you are.
The decisions that kept me up at night. The seasons that felt impossible. I've been there.
I built a dance studio to over 900 students before I knew what a profit margin was. By the time I sold it, I understood exactly what it takes to make a studio work. Before that, I spent years in corporate payroll and personnel management — which means I understand the business side in a way most studio coaches never will.
That's what I bring to every studio owner I work with. Not theory. Real experience from the inside out.
WHY I DO THIS WORK
The gifts you give go way beyond what happens in your studio. The confidence. The community. The sense of belonging that ripples out into people's lives in ways you may never fully see.
When a studio closes its doors because it's not financially sustainable or because the owner has worked themselves to exhaustion, all of that disappears.
That's why this work matters to me. Your studio deserves to be sustainable. The world needs what you offer. And you deserve to live a full life outside your business.
Proven Results
"With Cathy’s guidance, I increased my membership numbers, revamped my website, set up automated emails, and even started waitlisting some of my classes (a milestone I never thought I’d hit so soon!). My social media presence is stronger than ever, and my Google reviews are steadily growing—all thanks to her support and accountability."
— Kelly S. Living Beyond Yoga
Your Studio Is Unique. Your Coaching Should Be Too.
You've read through the framework. You have a sense of what's possible.
The next step is a conversation. No pressure, no pitch. Just a real talk about your studio and what kind of support would actually help.
Ready to Make Your Studio Work the Way You Always Hoped It Would?
Full classes. Steady income. A life outside the studio. Let's find out what that looks like for yours.
Complimentary · Online · Available to studio owners everywhere
Other Ways to Work With Me
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Free Workshops
I offer free workshops throughout the year, both in person and online, covering topics that matter most to studio owners. Come learn something useful with no obligation.
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Studio Website Audit
Not sure if your website is actually working for you? I'll review it on video and walk you through specific improvements for SEO, copy, and overall flow so your site does a better job of bringing in the right clients.
Not ready to book a call yet? Start here.
WHAT’S YOUR STUDIO SUCCESS STYLE?
This short quiz helps you understand your natural strengths as a studio owner and how to use them to build a studio that supports both your work and your life.
It’s a simple way to get clarity before taking the next step.
Frequently Asked Questions
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I work primarily with owners of yoga, dance, Pilates, martial arts, and other membership-based studios. I also occasionally work with photographers and other creative entrepreneurs who want to build a more profitable, sustainable business that supports the life they want to live.
Most of my clients have already built something meaningful and are ready for more clarity, confidence, and growth without sacrificing themselves in the process.
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Coaching is ideal for studio owners who feel stretched thin, overwhelmed by decisions, or stuck working harder without seeing the results they want. It's also valuable for owners who are doing well but want support creating a more sustainable business and life.
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Not at all. Some clients come to coaching because they're overwhelmed. Others come because they want to grow, improve profitability, strengthen leadership skills, or create a clearer vision for the future. Coaching can help whether you're facing challenges or preparing for your next level of success.
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Yes. In fact, that's one of the core beliefs behind my work. Profitability and purpose are not opposites. A healthy, profitable studio creates more stability for your students, your team, and your future. Together, we'll build systems, strategies, and habits that support both your business and your life.
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You're not alone. Most studio owners are carrying far more responsibility than people realize. That's why we start by creating clarity. We identify what's working, what's creating unnecessary stress, and what will make the biggest impact. You don't need all the answers before reaching out.
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It's a blend of both. With more than 30 years of business ownership experience and training as a transformational life coach, I help clients with both strategy and mindset. You'll receive practical guidance, support, accountability, and thoughtful questions that help you move forward with confidence.
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Absolutely. While I'm based in Traverse City, Michigan, I work virtually with studio owners throughout the United States and beyond. Most coaching sessions are held online, making it easy to connect no matter where you're located.
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We'll talk about your studio, your goals, what's working, and where you're feeling stuck. It's a chance for us to get to know each other and explore whether coaching might be a good fit.
If it feels like a good fit, we'll schedule a second conversation to discuss coaching in more detail, answer your questions, and review options for working together.