You Can Love Your Work and Still Have a Life

I have a favorite beach on Lake Michigan.

We get there as often as we can in the summer, which in Michigan means you do not waste a single good beach day because before you know it, the leaves are turning and you are back in a sweater. I love everything about it. Sitting in the sand listening to the waves. Walking at the water's edge with the cold coming in over my feet. The wind in my hair. The way the light looks on the water late in the day.

It is where I feel most like myself. Most calm. Most clear. Some of my best ideas have come to me on that beach, which I think is because I actually let go there. I stop running the mental to-do list. I stop problem-solving. I just sit, and breathe, and let the lake do what the lake does.

I remember one afternoon, not long after I moved to Traverse City, sitting there looking out at the water. What I felt wasn't peace, exactly. It was more like relief. The specific relief of having no one needing anything from me for a few uninterrupted minutes.

I stood there thinking about how many years of my life had been spent in motion. Running the studio. Raising six kids. Managing a team of twenty. Carrying the weight of a business I had built from nothing, while trying to hold everything else together too.

I loved what I built. I still do. Dance Connection gave me some of the best years of my life. The students, the families, the energy of recital weekends with little kids running down the hallway in their costumes. The chaos. The laughter. The absolute mayhem of picture day. It mattered deeply. It still does.

But standing on that beach, I could finally admit something I had been too busy to say out loud for years:

There were long stretches where exhaustion was so constant I had stopped noticing it. I thought that was just what passion looked like. That if you really cared, you ran hard. You sacrificed. You showed up even when you had nothing left, because the work was worth it.

I believed that for a long time.

I don't anymore.

Cathy Fitzgerald hugging dance students at her dance studio
Cathy Fitzgerald teaching dance to preschoolers
Cathy Fitzgerald encouraging dancers before they go on stage to perform
Cathy Fitzgerald with dance students posed with trophies

Here is what I know now that I wish someone had said to me twenty years ago:

Passion alone does not keep a studio open.

That sounds cold. I know it does. But bear with me.

The women I work with are not struggling because they don't care enough. Every single one of them cares deeply. They are giving everything they have, often to the point of giving away things they cannot afford to lose: their health, their time, their creativity, their sense of self.

They are not failing at passion.

They are failing at having a business underneath it.

And that is a completely different problem with a completely different solution.

A lot of my clients come to me after they have tried everything they could think of on their own. More hours. Harder work. Googling "how to get more students" at midnight. Watching YouTube videos about ads. Trying one thing, then another, never quite knowing if any of it connects to anything else.

Cathy Fitzgerald coaching a client on her laptop

They are not lazy. They are not bad at business. They are trying to run a business without a foundation, one Google search at a time, and wondering why it isn't working.

What they need is not another tactic.

They need a real structure. A clear vision. Numbers they actually understand. Pricing that lets them pay themselves. Systems that allow the business to function when they step away. And sometimes they need someone to say it directly: struggling does not mean you care more. It just means something in the foundation needs attention.

That last part can take a while to land. I get it. It took a while for me, too.

Here is something else that took me a long time to understand:

Wanting to be profitable does not make you greedy. It means you want your business to survive. It means you want to still be serving your community in five years, ten years, twenty years. It means you want to be able to pay your teachers well., maintain the space your students love, and build something that lasts beyond your most exhausting season.

The yoga teacher creating a space for healing. The martial arts instructor mentoring kids who need structure and someone genuinely in their corner. The dance teacher changing a shy child's relationship with her own body. The photographer who shows a woman what she actually looks like, not the version she has been criticizing in the mirror for years, but the real one. And changes something in her because of it.

That work is too important to lose.

And it gets lost when the person doing it burns out.

What I care most about is helping women build businesses that can actually support a life.

A real one. With breathing room in it. Room for creativity and relationships and health and laughter, lots of it, and yes, some days where you wade into a lake fully clothed because the water was right there and life is short.

Systems should create freedom, not rigidity. Smart numbers, good boundaries, and a clear vision are not the opposite of heart-centered work. They are what make heart-centered work sustainable.

And here is what I have learned from my own life: business problems are rarely only business problems.

Sometimes what looks like a marketing problem is actually a boundary problem. Sometimes what looks like a retention problem is actually a pricing problem rooted in a deep, unexamined belief that charging what you are worth makes you unkind. Sometimes the real issue is that a woman has spent so long taking care of everyone else that she has genuinely lost track of what she needs, what she wants, or who she even is outside the studio.

No spreadsheet touches that.

That is why I trained as a certified transformational life coach, not only as a business coach. The inner work and the business work are connected. Your beliefs about money shape your pricing decisions. The way you handle stress shows up in how you lead your team. Your sense of your own worth is underneath every rate you set, every boundary you hold or don't hold, every time you say yes when you mean no.

When we work together, we go into all of it. Not to make things complicated, but because that is where the real change happens. The shifts that stick. The clarity that does not disappear the next time things get hard.

A few years after I sold the studio, with my kids grown and a chapter of my life officially closed, I found myself standing in a lot of quiet I had not planned for.

The business was gone. The nest was empty. The 25-year marriage had ended. Both of my parents were gone. I had been so many things to so many people for so long that when the noise finally stopped, I was not entirely sure who was left.

So I sold or gave away almost everything I owned and bought a one-way ticket to Ecuador with no return date.

Looking back, it sounds slightly unhinged. At the time, it probably was. But it also felt like the first completely honest decision I had made in years.

Forty-five days into that trip, I flew home for my son's wedding, met a man from Michigan two days before my flight, and somehow ended up moving to Traverse City and marrying him in New Zealand three years later. I still pinch myself.

I tell that story because it is the truest example I have of what happens when you stop waiting for the right time and just choose.

Bold choices change lives.

Not reckless ones. Not impulsive ones made from desperation.

But the brave kind. The kind where something in you finally stops whispering and just says it plainly: this version of things is not working anymore.

A lot of the women I work with have been hearing that voice for a while.

That is what I want for the women I work with, too. Not just a better business. A life that actually feels like theirs.

I come to this work with a lot of chapters behind me.

Years in corporate management running payroll and personnel for a large manufacturing company. Excellent preparation, it turns out, for working with creative business owners who would rather reorganize their entire supply closet than look at a spreadsheet.

Building Dance Connection from scratch to over 900 students and a team of twenty, then selling it.

Running a photography business that grew across two states, which taught me more about building something in a brand new market than any course I have taken.

Training as a yoga teacher, helping launch a yoga studio here in Traverse City, finishing my college degree in my 50s, and becoming a certified coach because helping people find their way forward is, quite simply, what I do best.

Every chapter came with me into the next one. The corporate years. The studio years. The camera and the open road and the fresh start. The one-way ticket. All of it.

That is exactly how I work with clients. We are not starting from zero. We are building on everything you already know, everything you have already survived, and giving it the foundation it deserves.


And that is what I believe.

Your work matters and so do you.

A thriving business should create more life, not less.

Creativity and profitability can coexist.

You are probably further along than you think, and carrying more than most people see.

And you deserve a business that leaves room for laughter. For the people you love. For long walks and cold water and at least a few days a year where you are not thinking about any of it.

You do not have to keep figuring it out alone.

If any of this sounds familiar, you are in the right place.

If any of this sounds like your life, let's talk. A free Clarity and Strategy Call is a good place to start. You can book your free call here.

I’d love to learn more about your studio and your vision.

Cathy Fitzgerald

I'm Cathy Fitzgerald, founder of Cathy Fitz Coaching. I work with studio owners across dance, yoga, pilates, martial arts, photography, and creative businesses who are exceptional at what they teach and ready to build something solid underneath it. I also coach women navigating major life transitions who want a real plan and someone genuinely in their corner.

My background includes corporate management, building a dance studio from scratch and growing it to over 900 students, running a photography business across two states, yoga teacher training, and helping launch a yoga studio in Traverse City. I finished my college degree in my 50s and became a certified coach because helping people find their way forward is, quite simply, what I do best.

Every chapter of my life came with me into the next one. That's exactly how I work with clients too.

When I'm not coaching, I'm usually spending time with my husband Bill, taking a yoga class, hanging out with family and friends, or exploring and photographing the beauty of northern Michigan.

https://www.cathyfitz.com
Next
Next

What No One Tells You About Running a Studio