Insights for Studio Owners and Women in Midlife

Stories, guidance, and practical tools to support your growth in business and in life.

Featured Articles

Featured
What No One Tells You About Running a Studio (Until You’re Already Doing It)
What No One Tells You About Running a Studio (Until You’re Already Doing It)
When Everybody Knows Your Name
When Everybody Knows Your Name
Why Every Studio Owner Needs to Know Their Success Style
Why Every Studio Owner Needs to Know Their Success Style
Inspiration Cathy Fitzgerald Inspiration Cathy Fitzgerald

Spring Cleaning for Midlife: Clearing Space for What Matters Most

Spring cleaning goes beyond dusty shelves. Join me as I share how fitting my life into a RAV4 taught me about freedom through letting go. Discover practical frameworks for decluttering your space, calendar, energy, and limiting beliefs. Create room for what truly matters in this vibrant midlife chapter with simple, actionable steps for renewal.

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Hi, I’m Cathy.

I’m a studio business coach, midlife life coach, and long-time entrepreneur based in Traverse City, Michigan. I help dance and yoga studio owners create sustainable success, and I support women in midlife who want clarity, confidence, and direction in their next chapter.

Studio Coaching
Life Coaching
Studio Business & Midlife coach Cathy Fitzgerald sitting in chair and smiling at camera