Insights for Studio Owners and Women in Midlife

Stories, guidance, and practical tools to support your growth in business and in life.

Featured Articles

Inspiration Cathy Fitzgerald Inspiration Cathy Fitzgerald

Back-to-School Energy for Adults: How to Refocus and Finish the Year Strong

Fall isn’t just for kids going back to school—it’s a season that invites all of us to reset, refocus, and finish the year strong. After the slower pace of summer, September through December often become the most productive months of the year. With new routines, fresh energy, and small steps done consistently, you can make meaningful progress without burning out.

Read More
Inspiration Cathy Fitzgerald Inspiration Cathy Fitzgerald

Coping with Change: Resilience Strategies for Mid-life Women

Life transitions in midlife, like divorce, retirement, an empty nest, or evolving health challenges, can leave us feeling lost, questioning our identity, and uncertain about the future. However, these challenges also offer powerful opportunities for growth and self-discovery. Building resilience is key to not only surviving these changes but thriving through them.

Read More
Inspiration Cathy Fitzgerald Inspiration Cathy Fitzgerald

The Whisper You've Been Ignoring: 7 Steps to Move Past Fear

What if you took that step you've been dreaming of? The one that makes your heart beat faster?

As midlife women, we often push our desires aside, telling ourselves 'maybe next year' or 'when I have more time.' But being 'wild' doesn't mean climbing Everest—it means listening to that quiet voice pointing you toward joy.

What if it all works out?

I'm sharing 7 steps that helped me move through fear to find unexpected joy, plus a free Fear-to-Action Worksheet to start your journey.

Read More

Hi, I’m Cathy.

I’m a studio business coach, midlife life coach, and long-time entrepreneur based in Traverse City, Michigan. I help dance and yoga studio owners create sustainable success, and I support women in midlife who want clarity, confidence, and direction in their next chapter.

Studio Coaching
Life Coaching
Studio Business & Midlife coach Cathy Fitzgerald sitting in chair and smiling at camera