3 young ballet dancers backstage looking at ballerinas on stage.

You believe deeply in what you share.

It’s why you opened your doors in the first place. Not just to run classes, but to create space, share something you believe in, and let it ripple outward in ways you may never fully see.

Somewhere along the way, the studio began asking more than you expected. More decisions. More responsibility. More of you.

Now you’re balancing what you love with the need for financial stability.

What you offer matters. It deserves a strong, profitable studio that supports your energy, your health, and your life beyond the studio.

STUDIO BUSINESS COACHING for DANCE & YOGA STUDIOS

Based in Traverse City, Michigan • Working with studio owners online everywhere

YOU BUILT SOMETHING BEAUTIFUL

Book a Clarity Call

Complimentary • A calm place to talk things through

woman sitting on floor holding a sound bowl.

But without financial stability, it starts to take too much from you. Not all at once. Slowly. In small ways that add up.

flat lay hand writing in journal with phone, laptop and coffee

You’re carrying the responsibility of keeping classes full, covering payroll, and making sure there’s enough left at the end of the month. You’re thinking about pricing, enrollment, schedules, staffing, and decisions that rarely have clear answers.

At the same time, you’re trying to protect the part of you that loves this and still wants a life outside the studio.

This is the tension most studio owners live inside of.

Loving what you do and needing it to work financially.

If you’ve ever thought, there has to be a better way to run this, you’re not wrong.

A studio doesn’t have to be held together by constant effort.

blurry hands of a dancer

✔ It can be clear.

✔ It can be steady.

✔ It can be profitable and still feel aligned.

This isn’t about pushing harder or becoming someone you’re not.

It’s about building structure so the studio isn’t carried by you alone.

Studio business coaching is about building a studio that works in real life.

This includes:

  • Classes that stay full without constant pushing

  • Income that feels steady and reliable

  • Systems that reduce daily overwhelm

  • Clear planning instead of constant reacting

  • A studio that supports your energy and your life

fern outline

When we work together, clarity comes first.


From there, we build the systems that support a financially stable, sustainable studio.

The work stays focused and manageable. Nothing gets layered on top of chaos or rushed. We build structure around what matters most so both you and the studio are supported.

This includes:

  • aligning your vision, values, and goals

  • creating systems that reduce overwhelm and decision fatigue

  • strengthening leadership and day to day operations

  • growing your studio in a way that’s profitable and sustainable

The goal isn’t to do more… it’s to build a studio that works for your business and your life.

That work is guided by five core areas.

RESET

We start by slowing things down.

Reconnect with why you started. Pause, reflect, and get clear on what’s working, what isn’t, and what truly matters now. Resetting helps you step out of constant reaction and begin leading your studio with clarity and intention.

This creates space to see your studio clearly and make decisions from a grounded place instead of putting out fires.

flat lay hand writing in journal with phone, laptop and coffee

SYSTEMIZE

Next, we bring structure to the day to day.

Build systems that support sustainable growth and take pressure off your shoulders. This includes strengthening pricing, understanding your financials, streamlining operations, and putting simple, repeatable systems in place so the studio can run smoothly without relying on you for everything.

Support here also includes a personalized website audit delivered on Loom, so your online presence is clear, supportive, and working for you.

ATTRACT

With structure in place, we focus on enrollment and retention.

Clarify your message, strengthen your marketing, and build onboarding and retention processes that help the right students find you and stay connected.

LEAD

As the studio grows, leadership becomes essential.

Set healthy boundaries, make confident decisions, and build a supportive team so the studio can run smoothly without relying on you for every detail.

THRIVE

This is where everything comes together.

Grow with intention, supported by clear strategy, simple systems, and ongoing support that allow your studio to be financially stable and sustainable. This creates more freedom, space, and enjoyment in both your business and your life.

Thriving here is not about doing more. It is about building a studio that continues to support you as you grow and evolve.

Why I’m the right coach for creative studio owners

I built and ran a 950 student dance studio, later owned a photography business in two states, and then helped open and run a yoga studio. I know what it’s like to love what you do and still feel stretched thin, underpaid, or unsure how to make the business side really work.

I’ve lived the long hours, full schedules, constant decisions, and the pressure of keeping everything running while caring deeply about the work itself.

I’ve been there.

That’s why the support here stays practical, studio specific, and grounded in real life. It is about creating sustainable growth with clear structure and systems that protect both your art and your income, without burning you out in the process.

Kind Words

  • “With Cathy’s guidance, my memberships grew, my website and emails finally worked together, and I started waitlisting classes sooner than I ever expected. Her support and accountability made all the difference.”

    Kelly Stiglich - Living Beyond Yoga

  • “Cathy helped me clarify my goals, take action, and sustain momentum. Her calm presence and relatable experience made the process feel supportive and doable.”

    Laura Hartman

  • “Working with Cathy brought clarity and strategy that helped me reach and exceed my business goals. I finally felt focused instead of scattered.”

    Kelly Stiglich - Living Beyond Yoga

  • “Cathy went above and beyond helping me clarify my direction and create a website and launch strategy that actually made sense for my business.”

  • “What’s been most helpful is having someone to bounce ideas off, collaborate with, and keep me accountable. Cathy brings clarity and steady support when you’re trying to work through something complex.”

    Tara Langdon

What You Can Expect Through Studio Business Coaching

You can expect:

  1. Clear direction and priorities instead of constant decision making

  2. Stronger systems that reduce overwhelm and daily friction

  3. Sustainable financial planning that brings steadiness and confidence

  4. Better enrollment and retention without constant pushing

  5. More confident leadership and clearer boundaries

  6. A team that understands and supports your vision

  7. More time and energy for your life outside the studio

  8. A studio that aligns with your whole life, not just your schedule

  9. This work is about creating stability so the studio supports you back.

Over time, the studio begins to feel clearer and more supported.

Not because you are doing more, but because the right things are finally in place.

Cathy Fitzgerald studio business coach smiling at her laptop while working at the table

Curious what this could look like for your studio?

A Clarity Call is a calm, pressure free conversation to talk through what feels heavy, unclear, or unsustainable right now and explore what kind of support would actually help.

Book a Clarity Call

Complimentary • Online • Available to studio owners everywhere

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Not ready to book a call yet?

Some studio owners prefer to start with reflection.

WHAT’S YOUR CREATIVE SUPERPOWER?

This short quiz helps you understand your natural strengths as a studio owner and how to use them to build a studio that supports both your work and your life.

It’s a simple way to get clarity before taking the next step.

TAKE THE QUIZ

Frequently Asked Questions

  • I primarily work with dance, yoga, and creative studios because the business models and challenges are similar. If you run a different studio model and this page resonates, you are welcome to reach out.

  • Yes. Personal coaching is woven into studio business coaching when it supports leadership, decision making, clarity, or sustainability.

    I also offer personal coaching as a stand alone service for both business owners and non business owners who want support navigating change, direction, or life transitions.
    Learn more about personal life coaching.

  • No. Many studio owners I work with are doing well but feel stretched thin or know their studio could be more stable and supportive.

  • That is exactly what the Clarity Call is for. You don’t need to have anything figured out before booking.

  • It is a blend of both. There is practical, studio specific guidance alongside thoughtful support to help you make decisions that fit your life and values.

  • Yes. I am based in Traverse City, Michigan and work with studio owners online everywhere.

  • If it feels like a good fit, we can book a second call to talk about what kind of support would be most helpful. There is no obligation to continue.