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STUDIO BUSINESS COACHING

Full Classes.

Steady Income.

A Life Outside the Studio.

For dance, yoga, martial arts, photography, and creative studio owners ready to build a business that actually works.

Book a Discovery Call

Here's What Changes When the Business Side Finally Works.

You teach what you love. While the systems behind the scenes actually support you.

You stop reacting to fires. Because there's a real plan in place instead.

You step away on a Tuesday. Because you built a studio that runs without you holding it together.

I'm Ready to do the Work

INTRODUCING

The Thriving Studio Program

Five core areas.

Built around your studio,

your goals, your life.

Every studio is different. Every owner is at a different place. That's why this isn't a cookie-cutter program with a checklist you work through alone.

We build the work around what your specific studio needs most right now. Some owners need to fix enrollment first. Others need systems before anything else can grow. Some need to get out of their own way before any of it can shift.

Your business isn't generic. Your coaching shouldn't be either.

I Want This for My Studio

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REFOCUS

Before we build anything, we make sure we're building on solid ground. This is where we slow down, reconnect with your values and vision, and get clear on what's actually working and what isn't. Every strong studio starts here, with the foundation everything else will stand on.

✦ Clarify your values, vision, and mission so every decision has a foundation

✦ Examine the mindset behind how you lead and make decisions

✦ Get clear on where your studio is now and where you actually want it to go

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SYSTEMIZE

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This is where the business side gets built. We create the SOPs, systems, and structures that let your studio run without you holding everything together. We look at your numbers, your pricing, and your enrollment and retention procedures so the foundation is strong enough to grow on.

✦ Build the SOPs and systems that let the studio run without you in the middle of everything

✦ Get clear on your numbers, pricing, and what's actually profitable

✦ Create enrollment and retention procedures so students find you and stay

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ATTRACT

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With your systems in place, we focus on filling your classes and keeping them full. This isn't about pushing harder or doing more marketing. It's about getting clear on your message, creating an experience families want to be part of, and building a studio that markets itself through the stories people tell about it.

✦ Clarify your message so the right families recognize your studio as home

✦ Build marketing and enrollment strategies that keep classes full

✦ Create an experience so good that referrals happen naturally

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LEAD

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As the studio grows, how you lead becomes everything. This is where we work on building a team that carries your mission, communicating clearly even in hard moments, and stepping into your role as the grounded, confident leader your studio needs — without burning yourself out in the process.

✦ Build a studio culture rooted in your values

✦ Hire, train, and support teachers who carry your mission

✦ Communicate clearly and set boundaries that actually hold

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THRIVE

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This is where it all comes together. We build the rhythms, boundaries, and long-term strategies that let you run a studio you actually love. Not by doing more. By doing what matters, on purpose, in a way that supports your whole life.

✦ Design weekly rhythms that energize instead of deplete you

✦ Recognize burnout before it starts and build in prevention

✦ Grow your studio with intention so it supports your whole life

FORMER STUDIO OWNER. CERTIFIED COACH. 30 YEARS OF REAL EXPERIENCE.

Before I Was a Coach,

I Was Exactly Where You Are.

The decisions that kept me up at night. The seasons that felt impossible. I've been there.

I built a dance studio to over 900 students before I knew what a profit margin was. By the time I sold it, I understood exactly what it takes to make a studio work.

I know what it feels like to love what you do and still lie awake at night wondering if it's going to work.

That experience is what I bring to every studio owner I work with. Practical, real knowledge built across a dance studio, a photography business, a yoga studio, and years of payroll and personnel management before any of it.

WHY I DO THIS WORK

You are needed. The students whose lives you change, the community you create, the ripple effect of everything that happens inside your walls. That's why your studio deserves to be profitable and sustainable. That's why I do this work.

Read My Full Story

I’ll Let Them Tell You

"Cathy helped me identify important goals, set them into motion, and sustain them over time. Her relatable life experiences and calm demeanor made working with her easy."

Laura Hartman
"I even started waitlisting some of my classes. A milestone I never thought I'd hit so soon."

Kelly Stiglich Living Beyond Yoga
"Having someone to bounce ideas off of, collaborate with, and hold me accountable has been especially helpful. If you're considering coaching, I highly recommend Cathy Fitzgerald."

Tara Langdon

I Want Results Like These

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Your Studio Is Unique. Your Coaching Should Be Too.

Every studio owner comes to this work from a different place. Some need systems before anything else can grow. Some need to fix enrollment first. Some need to get out of their own way before any of it shifts.

That's why this program isn't a checklist you work through alone. It's built around your studio, your goals, and where you are right now.

Let's Build This Together

Ready to Build the Studio You Dreamed About?

Full classes. Steady income. A life outside the studio. Let's find out what that looks like for yours.

Book a Discover Call

Complimentary · Online · Available to studio owners everywhere

Not ready to book a call yet?

Some studio owners prefer to start with reflection.

WHAT’S YOUR STUDIO SUCCESS STYLE?

This short quiz helps you understand your natural strengths as a studio owner and how to use them to build a studio that supports both your work and your life.

It’s a simple way to get clarity before taking the next step.

TAKE THE QUIZ

Frequently Asked Questions

I work with dance, yoga, martial arts, photography, and creative studio owners because the business models and challenges are similar. If you run a different kind of studio and this page resonates, you are welcome to reach out.
Yes. Personal coaching is woven into studio business coaching when it supports leadership, decision making, clarity, or sustainability.
I also offer personal coaching as a stand alone service for both business owners and non business owners who want support navigating change, direction, or life transitions.
Learn more about personal life coaching.
No. Many studio owners I work with are doing well but feel stretched thin or know their studio could be more stable and sustainable.
That is exactly what the Discovery Call is for. You don’t need to have anything figured out before booking.
It is a blend of both. There is practical, studio-specific guidance alongside thoughtful support to help you make decisions that fit your life and values.
Yes. I am based in Traverse City, Michigan and work with studio owners online everywhere.
If it feels like a good fit, we'll talk about what kind of support would be most helpful for your studio. There is no pressure or obligation to continue.