Cathy Fitzgerald, Studio Business Coach, with gray, wavy hair smiling and holding a silver MacBook in front of her, wearing a cream-colored embroidered jacket, blue pants, and sporting a smartwatch and bracelets on her left wrist.

THE BLOG

Where studio life, creativity, and lived experience meet, with a little travel & photography sprinkled in.

Cathy Fitzgerald, Studio Business Coach, sitting cross-legged with a camera in her lap, smiling and resting her chin on her hand.

Cathy Fitzgerald, Studio Business Coach, with short blonde hair, wearing a light blue shirt, white t-shirt, and blue jeans, dancing with arms raised and smiling.

Most Recent

Studio Business

Featured

What No One Tells You About Running a Studio

When Everybody Knows Your Name

Why Every Studio Owner Needs to Know Their Success Style

See More Studio Business Posts

Life

Featured

When Everybody Knows Your Name

Back-to-School Energy for Adults: How to Refocus and Finish the Year Strong

Coping with Change: Resilience Strategies for Mid-life Women

See More Posts about Life

Travel

Featured

Family Adventures in Bratislava and Vienna: A Child-Friendly Spring Getaway

Four Days in Barcelona

A Week in Paris

See More Posts about Travel

Photography

Featured

Yoga Instructor Branding Photoshoot

Are you ready for your branding photoshoot?

Josh Hartman | Sunrise Fun at Sleeping Bear Dunes

See More Posts about Photography

Hi, I’m Cathy.

Hi, I’m Cathy. I’m a studio business coach, midlife life coach, and long-time entrepreneur based in Traverse City. I help dance and yoga studio owners create sustainable success, and I support women in midlife who want clarity, confidence, and direction in their next chapter. I love to travel and still occasionally photograph weddings, families, and branding shoots — storytelling has always been part of how I see the world.

Studio Coaching

Life Coaching

Studio Business & Midlife coach Cathy Fitzgerald sitting in chair and smiling at camera