Studio Business Coach for Dance and Yoga Studios

Based in Traverse City, Serving Clients Online Everywhere

Strategy, systems, and leadership coaching for sustainable studio growth.

Book a Discovery Call

Studio Business Coach for Dance and Yoga Studios

Based in Traverse City, Serving Clients Online Everywhere

Strategy, systems, and leadership coaching for sustainable studio growth.

Book a Call

Grow a Stronger, More Profitable Studio

Sustainable studio growth grounded in strategy, systems, leadership, and student retention.

Studio owners pour their whole heart into their work — and it’s easy to feel stretched thin trying to manage everything on your own. I coach yoga and dance studios to create strong systems, confident leadership, and a student experience that keeps people coming back. You gain clarity, stability, and spaciousness again — without sacrificing your life to your studio.

Areas we focus on together:

  • Studio business strategy

  • Student retention + client experience

  • Systems and operations

  • Team leadership + communication

  • Scheduling + pricing models

  • Studio profitability + sustainable growth

Studio Business Coach Cathy Fitzgerald sitting at table working on her laptop

The Sustainable Studio Growth System™

A clear, intentional path for building a stable, profitable, sustainable studio.

  • sunrise circle for the reset pillar of the sustainable studio growth system

    Reset

    Reset with a clear vision so you can lead your studio with intention and purpose.

  • blue circle with stack of papers for sunrise circle for the systemize pillar of the sustainable studio growth system

    Systemize

    Systemize your studio with clear processes that support growth, profitability, and ease.

  • Orange circle with waves for the attract pillar of the sustainable studio growth system

    Attract

    Attract and retain students through clear, consistent messaging.

  • teal circle for the lead pillar of the sustainable studio growth system

    Lead

    Lead with confidence through empowered decisions and steady team support.

  • sage circle with leaves for the thrive pillar of the sustainable studio growth system

    Thrive

    Thrive with a sustainable studio that supports your goals and your lifestyle.

These five pillars create the structure, stability, and spaciousness every studio owner needs to grow sustainably.

Learn More About Studio Coaching

Meet Cathy

Studio Business Coach for yoga and dance studios — with 30+ years of real entrepreneurial experience.

I’ve lived the studio journey. I built a 900-student dance studio, grew a successful photography business in two states, helped open a yoga studio, and now support studio owners across the country through The Sustainable Studio Growth System™.

I understand the long days, the full schedules, the weight of constant decision-making, and the heart you pour into your students and your community. I also know the freedom that comes when your systems finally work, your team feels aligned, and your studio starts supporting your whole life — not the other way around.

My work is grounded in clarity, confidence, and sustainability — so you can grow your studio with ease and intention.

For Studio Owners Who Want Clarity, Stability, and Growth

  • Full classes

  • Confident leadership

  • Better systems

  • Higher retention

  • A sustainable schedule

  • More freedom + breathing room

WAYS TO WORK WITH ME

  • flat lay of Cathy Fitz writing in journal with laptop, phone and coffee

    Studio Coaching

    Sustainable growth, stronger systems, confident leadership, and a studio that supports your whole life — guided by the Sustainable Studio Growth System™.

    Learn More
  • closeup of Cathy Fitzgerald writing in journal

    Personal Coaching

    Clarity, confidence, and life design for women who want to reinvent their next chapter with purpose and ease.

    Learn More
  • Cathy Fitzgerald leading a workshop for studio owners

    Workshops + Events

    Seasonal trainings + studio-owner workshops that offer inspiration, practical tools, and community support.

    See Upcoming Workshops
  • top down closeup of Cathy Fitzgerald's hands working on laptop

    Explore Resources

    Tools, downloads, and guides designed to support your growth — no matter where you are in your journey.

    Click Here

Also available:
Website Review for Studio Owners Learn More

Real Stories. Real Transformation

  • "With Cathy’s guidance, I increased my membership numbers, revamped my website, set up automated emails, and even started waitlisting some of my classes (a milestone I never thought I’d hit so soon!). My social media presence is stronger than ever, and my Google reviews are steadily growing—all thanks to her support and accountability."

    Kelly Stiglich/Living Beyond Yoga

  • "I can't recommend Cathy enough! Her professionalism, responsiveness, and stunning work truly sets her apart. What truly amazes me about Cathy is her lightning-fast turnaround time! Every request was swiftly addressed, and the results exceeded my expectations every time. Cathy has a remarkable ability to bring ideas to life with finesse and creativity."

    Johannah/Dharamsala TC

  • "Working with Cathy Fitzgerald over the past 6 months has been nothing short of transformational. From day one, she brought clarity, energy, and a strategic mindset that helped me not only reach my business goals—but completely crush them."

    Kelly Stiglich/Living Beyond Yoga

  • "I hired Cathy to help create a new website for me and a strategy for how to launch a new part of my business. Cathy went above and beyond with research for what would be the best path."

    Jenna/Be Well With Jenna

  • "What’s been especially helpful in working with Cathy is having someone to bounce ideas off of, to collaborate with, and to hold me accountable. She has a wealth of knowledge in various areas and can help guide you through whatever you’re trying to overcome. If you’re considering working with a life coach, I highly recommend Cathy Fitzgerald."

    Tara Langdon

  • "Cathy has been instrumental in helping me identify important goals for myself, set them into motion, keeping me accountable, and showing me how to sustain them over time. Her relatable life experiences and calm demeanor made working with her easy. I can fully recommend her programming for anyone needing some assistance in getting out of a rut or needing to break through to that next level in life!"

    Laura Hartman

Take a Breath.

Imagine What’s Possible.

Studio Business Coach Cathy Fitzgerald walking the beach in yoga clothes

Ready to Strengthen Your Studio?

Let’s create sustainable growth, stronger systems, and confident leadership — so your studio can support your whole life.

Book a Call